The Mill London : #THISISBOSS
Hugo Boss creative director Jason Wu collaborated with video artist and director Marco Brambilla on fashion film ” #THISISBOSS.” Marco and The Mill created a mesmerizing art piece that screened during the Hugo Boss Spring/Summer 2015 runway show at New York Fashion Week in the World Trade Center.
Starring model Suvi Koponen, the inspiration for the art piece was a dialogue between art, technology and nature. Marco comments: “It’s a visual poem that takes you on a journey through nature, psychologically and visually, and brings you back to the real world.”
2D Lead Corey Brown had the task of bringing together 50 shot scenes of the forest and Suvi, and combining them to create the ethereal fairytale. Corey multiplied Suvi wearing the flowing column dress, creating the illusion that she has spawned multiple versions of herself throughout the forest. The foliage on the forest floor was filmed during the day, then added in by Corey to the final twilight scene to give the shadowy world a completely unique look.
“#THISISBOSS” will open Jason Wu’s second runway show for Hugo Boss. It is also the second collaboration between The Mill and Hugo Boss with Marco Brambilla, which began in 2013 with “Anthropocene.”